Due to the constant innovation happening in the medical device and pharma sectors, the average life of a therapy or product is shrinking. This, coupled with the changing practice trends, reimbursement issues etc., is reducing the overall product profitability. Moreover, as the product development costs are mounting due to FDA’s stringent demands, sales departments in the healthcare companies are under constant pressure for strong sales quarter-over-quarter to justify the ROI requirements of the company.
Develop and continuously update the metric-focused dashboards to analyze the sales data to provide actionable customer intelligence
Identify the potential customers, set sales target, and help develop strategies or tactical moves that will aid in achieving targets