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PostHeaderIcon Slideshow, “Implementing a Social Media Marketing Campaign for Fundraising” provides useful tips

In her presentation “Implementing a Social Media Marketing Campaign for Fundraising” for CASE (Council for the Advancement and Support of Education), Julie Chiron of UC Berkeley featured donorbadge as their social media solution for their New Alumni Challenge. The presentation notes that in a two month period, the UC Berkeley badge was seen by as many as 10,000 through the activities of just 70 donors. What does this mean for institutions? Increased exposure to the institution’s brand, and an increased likelihood that other donors will join the party.

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