First Image
First Image

Posts Tagged ‘social media’

PostHeaderIcon Colleges investing in social media “report positive impacts in… website hits, positioning, and alumni-giving rates.”

A July 2010 report on marketing spending at colleges and universities, revealed that more institutions are using social media, and that it’s an effective choice:  “Moderate-to-heavy investors were more likely to report positive impacts in three important areas: website hits, positioning, and alumni-giving rates… One final point of interest regarding social media use: The moderate-to-heavy users of social media were actually spending less overall per student on marketing activities.”

Fundraisers have an increasing awareness that traditional by-mail direct mail campaigns and advertising no longer have the same success rate, and that email and phone calls can be evaded via spam filters, voicemail, and caller ID. Also, as was well-documented by the Socialnomics blog, book, and break-out hit YouTube video, social media is  no longer a fad—word of mouth the primary method by which people discover and act. And, while social media requires investment of staff time and expertise that may not initially result in donations, it is increasingly important and difficult to stay in touch with alums.

PostHeaderIcon Slideshow, “Implementing a Social Media Marketing Campaign for Fundraising” provides useful tips

In her presentation “Implementing a Social Media Marketing Campaign for Fundraising” for CASE (Council for the Advancement and Support of Education), Julie Chiron of UC Berkeley featured donorbadge as their social media solution for their New Alumni Challenge. The presentation notes that in a two month period, the UC Berkeley badge was seen by as many as 10,000 through the activities of just 70 donors. What does this mean for institutions? Increased exposure to the institution’s brand, and an increased likelihood that other donors will join the party.

PostHeaderIcon Virtual Badges for Social Media Campaigns

Sprint is about to launch a social media marketing campaign tonight for its new 4G phone using virtual badges.  Users must perform a set of tasks to get the unique badges which they can then share with their friends in Facebook and Twitter and brag about being the first to do those tasks.

Apart from Sprint, several other companies are using virtual badges to engage the users and spread the word about their product or service .   Recently, Wall Street Journal teamed up with Foursquare to offer its own badges.  Huffington Post is offering virtual badges to its most active users.   Foursquare has made it easy for thousands of small businesses to offer virtual badges to customers.  And of course, several education institutions have been giving donorbadge to its supporters since August 2009.

Virtual badges is a win-win for both the users and the organization.   The users enjoy collecting the badges and sharing(or bragging) in their social networks.  In the case of education and non-profit institutions, the supporters display the badges with pride and appreciation.

For the organizations, badges are a great way to engage its constituents and spread the word in social networks.   Badges are easy to set-up.   Unlike traditional marketing campaigns including email campaigns, there is hardly any production work(content creation) involved in creating a badge.  As a result, the overall cost of this approach is much lower than traditional marketing campaigns.

Any organization that is interested in creating a word of mouth campaign for its product, service or fundraising should seriously consider using virtual badges.